Local SEO checklist for service businesses

Checklist

1. Primary category and sub-services match what you actually sell and dispatch.
2. Service-area language is consistent across the header, footer, and contact blocks.
3. Each high-value service has a dedicated page with a single clear CTA and a visible phone path.
4. Internal links point to final URLs (no mixed trailing slash or redirect chains on money pages).
5. Mobile layout keeps tap targets large enough for one-handed use in the field.
6. Measurement tracks calls and qualified forms—not only page views.